So, Sunday, I am sitting at the Titan’s game (my buddy gave me two tickets) and I couldn’t help but notice that EVERYTHING had some kind of advertising on it. I mean EVERYTHING. I started to wonder about how people choose providers. I sponsor all kinds of things–little league teams, events at my kids’ schools, non-profit events, etc. I honestly don’t know that I have ever gotten a deal directly from a sponsorship. I do it more because it helps the organization that I believe in and I get a little publicity out of it. I’ve only ever actually “advertised” a few times with ads in shopping carts at Kroger stores. I got no deals directly from those either but did get some fun social media tags.
I believe in transparent communication, especially with “my people”, so here are my questions to you: (and yes, I would love some responses)
- How do you select who you do business with?
- How much does advertisement sway your decision? Agents like Gary Ashton spend small fortunes becoming the “official agent of the ___”. Those sponsorships must yield big results or they wouldn’t keep doing it.
- How much do you have to spend on advertising for it to become effective? I’ve heard people say that big campaigns work because people want to work with a celebrity. Do you see truth in that?
- How often do you see someone sponsoring a small event somewhere and you feel compelled to patronize them?
- I know that many will say that word of mouth is the most effective, and I 100% believe that, but how do you get more people talking about you?
- People often tell me “you are everywhere (in Murfreesboro and Smyrna) with sponsorships” but they don’t take the next step to say “and I appreciate your participation in our community, I will send you business”. Does that mean that sponsorships are in vain? Or maybe they are a layering process?
- What is the most effective advertising you’ve seen?
I truly would covet your response and would take it to heart. I always want to grow my ability to better serve my clients and support my family.
Past and current clients, don’t forget about the parade watch party at my house on December 11! It’s going to be a blast! Hit me up for details if you have no idea what I am talking about.
Finally, I would be remiss not to ask you for your business after an email like this. I would be honored for my team to serve you or your loved ones.